In what might just be the most ‘2023’ development in higher education, Arizona State University (ASU) has officially launched a degree program in influencer marketing. Yes, you heard that right. Gone are the days of traditional degrees in biology, history, or even accounting—now students can major in Instagram posts and TikTok dances. Because who wouldn’t want to learn how to take selfies for a living?
When students graduate, they will be prepared to work in a variety of industries and in roles including content strategy, digital influencing, brand development, social media management, and audience engagement, according to the program's website. The post Arizona State University Now Offers A Content Creation Major For Aspiring Influencers appeared first on AfroTech.
So, what exactly does this degree entail? Well, it’s not just about getting the perfect angle for your vacation selfies (though I’m sure that’s part of it). Students are required to build a real follower base while studying. That’s right—no fake followers allowed. It’s like a social media boot camp, where your GPA is directly linked to how many people are “liking” your content. I can just imagine the panic during finals week: “Oh no, I only have 999 followers!” Cue the influencer anxiety.
But let’s dig a bit deeper. ASU claims that this program will prepare students for the rapidly evolving world of digital marketing. Influencers are now powerful players in the marketing world, and brands are throwing money at them like confetti at a parade. It’s a smart move on ASU’s part to recognize the shift in how businesses reach consumers. However, it does raise some eyebrows. Are we really equipping the next generation to become professional Instagram models?
The coursework presumably covers the basics of social media strategy, analytics, and perhaps even the art of crafting the perfect hashtag. But what about the ethics of influencing? Will students be taught how to navigate the murky waters of sponsored content and authenticity? Or will it just be a crash course on how to sell detox tea?
Critics have already chimed in, arguing that this degree is trivializing education. After all, can you really justify a degree that essentially teaches you how to sell yourself? Are we now just a few steps away from a degree in ‘Viral Memes’ or ‘Cat Videos’? The line between education and entertainment is getting blurrier by the day.
On the flip side, perhaps this is exactly what the workforce needs. In an age where traditional job markets are shifting, and gig economy jobs are on the rise, having a degree in a field that’s relevant and in-demand could actually set students apart. After all, if you can build a brand and engage a community online, you might just have the skills to thrive in any field.
So, what do you think? Is ASU onto something groundbreaking, or are they just trying to cash in on the influencer craze? Either way, I can’t wait to see the first graduation ceremony where students walk across the stage with their smartphones in hand, thanking their followers for their support. Just remember, folks, if you’re considering this degree, the real test will be whether you can turn your parents’ bewilderment into a viral TikTok sensation.
Inspired by: “Arizona State launches influencer degree where students must gain real followers” (r/technology)
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