Ah, CBS. The network that brought us classics like ‘MAS*H’ and ‘Survivor’ is now facing a ratings nosedive that’s making even the most seasoned skydivers wince. And who do we have to thank for this delightful descent? None other than Bari Weiss, the controversial journalist and author who has now seemingly taken the reins of CBS’ programming decisions—or at least, that’s how it feels.
Viewership plummeted at CBS News weeks after its chief, Bari Weiss, fired numerous producers and correspondents from 60 Minutes, according to Nielsen ratings data obtained by Status.
So, what’s happening here? For those blissfully unaware, CBS has been struggling to keep its audience engaged. Ratings have been dropping like a rock in a pond, and it’s not just a minor dip; we’re talking a full-on belly flop. While once upon a time, CBS was a titan in the broadcasting world, it seems to be losing its grip faster than a toddler with a melting ice cream cone.
Now, Bari Weiss. She’s a name that stirs the pot—sometimes she’s the chef, and sometimes she’s just throwing ingredients around haphazardly. Weiss has been known for her strong opinions, particularly surrounding free speech and cancel culture. So, it’s a bit surprising to see her stepping into a role at CBS, a network that has historically leaned more towards the middle of the road. It’s like watching your grandma try to learn TikTok; you’re not sure whether to laugh or cry.
Critics have already begun to voice their concerns. Some argue that Weiss is attempting to steer CBS into a more polarized direction, which isn’t exactly a recipe for success in the current media landscape. When your audience is divided like a family at Thanksgiving over politics, it’s not exactly the best strategy to alienate half of them. But hey, who needs viewers when you can have opinions, right?
As the ratings continue to plummet, CBS executives are likely sweating bullets. They might be thinking, “What do we do now?” Options include changing programming, revamping shows, or perhaps even bringing back the classic sitcoms that once made CBS a household name. I mean, I’d watch a new season of ‘The Big Bang Theory’ over whatever’s currently on—at least I’d get a good laugh!
So, what’s the takeaway here? Bari Weiss might be a polarizing figure, but the real question is whether her influence is a boon or a bane for CBS. Will she manage to turn the ship around, or will she be the captain that steers it straight into an iceberg? For now, it’s a waiting game, and as the ratings continue to tumble, we can only hope that CBS has a life vest handy.
In the meantime, let’s keep our fingers crossed that they don’t decide to replace their programming with 24/7 coverage of the latest TikTok trends. Because if I wanted to watch a nosedive, I’d just check my bank account after a night out.
Inspired by: “CBS Ratings Continue Nosedive Under Bari Weiss” (r/technology)